Hi ! My name is Celine. I’m a multidisciplinary designer with a passion for AI and cognitive science.
I’d like to show you my design process. If you’d like to get in touch, please email me here !

You can have a look at my resume here.


My process


The Discovery phase is all about gaining insights through contextual inquiry.  It is crucial to understand and frame the problem accordingly. If the pinned problem is wrong, then so will be the designed product or service.

Research, Defining & Communicating
The research phase usually kicks off with exploratory desk research, followed by field research where I use different ethnographic tools such as interviews, focus group activities, shadowing, card sorting, diary study or co-design workshops to collect data on chosen end-users and/or experts.

General and/or behavioural patterns are translated into design artefacts such as personas, user journey, various blueprints and mappings.
All this research allows me to identify the problem and present the analysis to the relevant team to carry on.

In the Delivery phase, we will validate and develop the MVP. Here we are ideating, building, measuring and learning to bring the best user experience in a short time, at a smaller cost. If we start to develop an MVP without verifying its relevancy, then the designed product or service might be bound to fail.

Ideating & Developing Hypothesis
Using the designed artefacts to communicate my findings, I run design sprints or ideation workshops. It helps the whole team or decision-makers being in line with the current context and the problem that we want to solve.
Ideally, we end up with design principles and mock-ups that translate these principles into tangible bits of experiences or touchpoints.

When applicable, I use behavioural change’s theories to nudge the user into positive choices. To do so I apply behavioural design frameworks. 

Measuring Usability
I validate the designed concept and measure the experience through usability tests and heuristic analysis. I will keep on iterating until we reach the sweet spot: a great experience.

I also create UX metrics around goals that follow the company’s KPIs. Depending on what is to be measured, I use quantitative and/or qualitative methods to capture the metrics.


Case Study: Royal Bank of Scotland

Design Strategy, Design Research, Futures-driven Design.

This project explored future experiences around financial health involving data and healthcare. The objective was to analyse the values of current customers and translate their existing behaviours into emerging forms of future customer experiences appropriate to the context of the UK in 2028.

Tools & Methods used Interviews; Mind Palace; Engagement Artefact; Profile Development; Storytelling; Research Cards.

Explorative Research
We explored themes in regards to Finances, such ‘Politics’, ‘Health’, ‘Education’. Our collective knowledge resulted from all our  desk research, field research and literature review. 
I carried some field research and interviews and translated findings into Research Cards. 

The knowledge being consequent, we had to make sure the acquired individual knowledge was well-shared within the team using both physical and digital resources.

Making the Future World Tangible
To communicate our findings, we created a future world and a set of future personas who were interacting with the bank of the future.

I was the designer in charge of the creation of the world and its three strategic landscapes. 

This tangible world gave the client design opportunities for future services. Having co-design workshops helped us pinpoint current worries about data the participants had, and so we refined the bank’s future touchpoints accordingly.

We suggested our client a methodology to develop future-based scenarios that would inform the company’s strategic shift from transactional to experiential financial services.