The Spectacle of Space

Thesis Project - 2019

About the project

The current vision of the territory of Space is a novelty but also an extension of the way the developed world is consuming. This project explores a new system Scotland as a ‘nationalized Space country’ - could provide.

Methodology & Outcomes

I have developed and used the 5 i’s approach (investigate - inform - imagine - interact, to induce). It is an iterative methodology that helps to structure and to deliver futures-focused projects. Using this approach, I explored how and what services of this system could be with the participants.
The project resulted in the development of profiles, their scenarios, and the prototype of the main touchpoints of this new system.
I designed probes that facilitated the activity of imagining a new system around Space tourism. For each touchpoint, I have been engaging with participants: testing out artefacts of that future, or collaborating on a vision to refine designed service or experience.

Feeling Financial Health in 2028

Royal Bank of Scotland - 2019

About the project

This project explored future experiences around financial health involving data and healthcare. Our objective was to analyse the values of current customers and translate their existing behaviours into emerging forms of future customer experiences appropriate to the context of the UK in 2028.

Methodology & Outcomes
As we were working in a group of ten from different backgrounds, we had to make sure the acquired individual knowledge was well-shared within the team using both physical and digital resources.
We explored themes concerning Finances, such as ‘Politics’, ‘Health’, ‘Education’. Our collective knowledge resulted from all our interviews with experts, desk research and literature review.

To communicate our findings, we created a future world and a set of future people who were interacting with the bank of the future. This gave the client design opportunities for future services. User-testing helped us pinpoint current worries about data the participants had, and so we refined the bank’s future touchpoints accordingly. We also evaluated the bank’s design research model. We suggested our client a methodology to develop future-based scenarios that would inform the company’s strategic shift from transactional to experiential financial services.


Nordicomm - 2016

About the project

The Finnish startup Nordicomm has for mission to enhance the reader’s skills. We created a digital product that would assist the user in developing a reading habit.

Methodology & Outcomes

I focused on bringing this Human-Centred approach to the team. I did the research planning, delegated research tasks, made sure the user’s voice was well present with tools such as Personas and User-Journeys. This allowed us to find pain points and design opportunities for a new service. I iterated prototypes out following agile practices to validate and refine the concept. Ultimately, I created design guidelines and the visuals of it. As I assigned research tasks to the local team, I made sure we met weekly to share each of our insights during brainstorming sessions. Organizational tools such as Trello and Slack were used to nurture a collective knowledge with the remote team.

Södersjukhuset ER

Södersjukhuset x Konstfack - 2015

About the project

Södersjukhuset is the second most important emergency hospital in Stockholm. Every day the medical staff receives 300 to 400 patients in the emergency room, for a total of thirty nurses. 

We had to create design proposals that met both the medical staff's needs to carry out their work effectively and the patients' need to feel safe and cared.This led to the exploration of design experiences around the olfactory system and the feeling of comfort given by warmth and weight.

Methodology Highlights & Outcomes

Mixed methods: we shadowed the nurses at their work and conducted interviews with the medical staff, and we also collected quantitative data on how the previous patients experienced the ER. We turned these quantitative and qualitative data into distilled visual insights; we made a user journey map combining  the testimonies, perceptions and feelings of both nurses and  patients. It gave us an opportunity in designing to improve the Psychological Comfort of the patient.

During our brainstorming sessions, we generated a considerate amount of ideas. We explored a few ideas that matched to our persona’s rough emotional moments. It became our key path scenario. Five of our ideas were prototyped, user-tested then iterated again. Eventually, we showed our client our design proposal through the experience of an exhibition.