Multidisciplinary designer with a passion for AI, the human mind and storytelling.

My design practice involves understanding and analyzing the user’s needs and motivations, the communication of these findings in an accessible way, and the exploration and lean iteration of new services and experiences.
This whole process generates actionable insights that inform the client about both short term and long term design directions to take.

For confidentiality reasons, I cannot share all of my work online. Please drop me an email if you would like to know more! 

📧 send me an email 


User Experience Strategist at La Javaness, Paris, 2020-present.

Established a design practice. Led the qualitative resear

User Experience Researcher at MySense, London, 2019-20.

Established a design practice. Led the qualitative research and the discovery phase. Created experience principles, and future strategic directions with the wider organization. Worked closely with data scientists in an agile delivery.

UX Design Consultant, Seoul, 2018.  Delivered research, design strategy and hypothesis (MVP testing) to startups.

Design Strategist at Right Brain, Seoul, 2017-18.

Research in AI and trend forecasting. Facilitated design research activities for AI projects (robot personality, future wearable, chatbot). Delivered design outputs like scenarios, user journeys,  experience principles and strategic directions to multinationals.

Design-Thinking Lecturer at Haukilahti, Helsinki, Spring 2017.

Creation of the pilot course, the educational resources and the design brief. Gave lectures on design-thinking. Facilitated design-related activities.

Design Strategist Consultant at Confluence, Paris, Summer 2016.

Analysed the market and the consumer's needs (Design Research, Market Research). Creation of actionable insights. Developed a new range of products (planning - research - industrialisation).

Design Researcher, Stockholm, Spring 2016.

Planned the research and analysed the data. Designed and facilitated workshops around food experiences.

Product Development Lead at Confluence, Paris, 2013-14 In charge of the design strategy and brand experience. Developed the product portfolio. Implemented a human-centred design approach to the company.

Design Lead at Branding Focus, Seoul, Summer 2012. In charge of an experimental design project (research, analysis, prototypes). Leader of a team of five students from different backgrounds such as textile design, marketing, finance.


Master of European Design (Distinction)
The Glasgow School of Art, 2014-19.
Notable projects:
- Thesis Project. ‘The Spectacle of Space - The Paradox of Space Tourism’ looks at new experiences and services around space tourism based on the future needs and expectations of the user.
📕 Read the thesis
-Feeling Financial Health in 2028, in partnership with the Royal Bank of Scotland, looks at future digital and physical experiences around financial health in the UK.
📕 Read the project process journal

Exchange - Master of Collaborative and Industrial Design
Aalto University, Helsinki, 2016-17.
Notable projects:
- Lead designer of an 8-month AI project with an interdisciplinary team, from research to conception using Agile practices and lean design tools (Sketch, Invision).
📕Read the report - Public Service Hackathon with the sponsor PRH, a 5 weeks digital service project in a cross-disciplinary team. Runner-up.
📕 Read the report
- Designing and delivering a Design-Thinking course to Haukilahti. 📕 Read the report
Exchange -
Bachelor of Industrial Design
Konstfack, Stockholm, 2015-16.
Notable projects:
- Cooking 2020. A 3-month self-initiated project, from research to iterations of the concept to the final experience.
📕 Read the project process journal - Södersjukhuset ER. Intensive design research using quantitative and qualitative methods at the hospital was carried for this project.
Bachelor of Retail Design, Olivier de Serres, Paris, 2011-13.
Learnings: Branding, Marketing, Design Strategy

🗣️ Languages

🇬🇧 English (bilingual)
🇫🇷 French (bilingual)
🇰🇷 Korean (working proficiency) 

🇪🇸 Spanish (beginner)

🤓 Awards

Friends of Glasgow School of Art Bursary Award, 2015.